Lifestyle & More

A Fresh Look for Cup of Jo!

A Fresh Look for Cup of Jo!

Welcome to our new look. We are thrilled to introduce our redesign and take a stroll down reminiscence lane…

First off, change is bizarre — like once you get a drastic haircut and don’t acknowledge the particular person within the mirror. But we hope that this up to date look makes the location really feel more energizing and extra welcoming and likewise helps new readers discover evergreen posts within the archives. Hopefully the design will come to really feel as acquainted and comfortable because the previous web site. “It feels like my living room was redecorated,” stated a reader named Jennifer.

When we determined to revamp the location, we pinched ourselves to get to work with RoAndCo, an unimaginable woman-owned inventive studio based mostly in Manhattan. They understood our objectives straight away and designed new parts, together with a customized emblem, shade scheme and typography system.

We then labored with Human, the geniuses who developed the back-end of our web site (it’s enormous and complex!). Above are Rachael (the co-founder and account director) and Michael (the co-founder and tech director), who’re the loveliest twosome based mostly upstate.

Want to see how Cup of Jo has regarded over the previous 14 years? It has modified a lot! Here’s a timeline:


When I made a decision to mess around with running a blog in 2007, my youthful brother arrange a blogspot title and randomly known as it “Cup of Jo.” My profession was in magazines however I assumed it could be enjoyable to fiddle on nights and weekends. (Also, I had simply damaged up with a long-time boyfriend and wanted a distraction from consuming chips on the couch and texting him from my flip cellphone.)


Over the following couple years, Cup of Jo grew extra rapidly than I’d anticipated and I noticed I might make it my day job. I stop my editorial function at Glamour to concentrate on Cup of Jo full time. But to be trustworthy, the transition felt like a giant profession threat. My concern was that running a blog wouldn’t grow to be a revered path within the media world and that I’d waste my time experimenting and have to begin over in magazines later.


Luckily, the location stored rising, as did my household — by this level, Alex and I had two little boys. In 2013, we did a redesign with the fantastic design company Apartment One. (I like how they made the balloon within the header a little bit off kilter and added new colours all through the location.) And I additionally employed my first teammate in 2014: the fantastic Caroline!


Six years in the past, in 2015, we did a bigger redesign. Apartment One created the brand new look, in addition to a sturdy categorization system for the archives. I lastly purchased the area (a man in Texas had been sitting on it, ready for me to purchase it — we negotiated for years), and we additionally migrated the complete web site from blogspot to WordPress.


A couple years later, I up to date the photograph on the highest proper, since Toby was formally not a child anymore. That’s all!

That brings us to right now, after we are launching our latest redesign. We have been craving a contemporary look/really feel for a couple of years. We wished Cup of Jo to really feel extra present and sturdy. We hoped so as to add extra entry factors to previous posts, so individuals might extra simply discover the various years of evergreen content material (together with Japanese parenting, marriage secrets and techniques, and home makeovers). We additionally wished the location to replicate our workforce and never have my photograph on the homepage (which made it appear to be a private weblog).

Maureen, Kim and me on Zoom

We hope you take pleasure in wanting round, and we’re actually grateful that you just’re right here. Thank you so, a lot for studying. xoxo

(Photo by Stephen Morris/Stocksy.)

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