About Affordable Luxury Group
Founded in late 2014, Affordable Luxury Group is a privately owned firm with a portfolio of world purse manufacturers; Aimee Kestenberg, American Leather Co., and House of Want.
The Company prides itself on core values based mostly round “doing what’s right”; a spot the place the individuals matter, the product issues, and relationships with our retail companions matter. With exhausting work comes recognition; in 2018, 2019 and 2020, for 3 consecutive years, the Company landed on the distinguished Inc. 5000 checklist of America’s Fastest Growing Private Companies.
The Digital Art Director shall be answerable for ideating and delivering compelling content material throughout our digital ecosystem, together with model.com, retailer.com and all social platforms. They will set up strategic inventive options targeted on optimization of belongings whereas adhering to model pointers. The splendid candidate have to be skilled in creating and creating content material with a selected give attention to the model web sites, social media adverts, show banners, e mail advertising and marketing campaigns and extra. They will oversee and mentor a crew of content material creators and is due to this fact answerable for fostering a optimistic and inventive crew spirit whereas managing the workflow, duties, and execution of the crew’s work.
- Develop seasonal advertising and marketing methods and initiatives that assist the model goals, spotlight new product launches and lift consciousness of the model throughout all advertising and marketing channels.
- Build out and execute month-to-month content material calendars and associate with cross-functional groups to drive out imaginative and prescient.
- Lead digital crew to develop, design and execute belongings and campaigns for model channels, together with Facebook, Instagram, show banners, web site banners and e mail campaigns.
- Conceptualize and execute seasonal advertising and marketing campaigns and communications throughout e-commerce, e mail, social media, paid advertising and marketing, and affiliate channels that have interaction customers and drive gross sales.
- Create and implement course of, requirements, and inventive pointers for all web site imagery. Oversee inventive content material and guarantee constant model voice and messaging throughout all client touchpoints; guarantee content material is partaking and elevates model storytelling and consciousness.
- Act because the enterprise proprietor of the web sites, planning and executing common inventive updates, product shopping for and merchandising, promotional methods, and testing, optimization and evaluation.
- Utilizing model calendars, associate with Creative Director and design crew to drive inventive technique and execution throughout all digital platforms.
- Work carefully with Performance Marketing groups to create tasks that ship on-brand imaginative and prescient and trade finest practices.
- Ensure that work adheres to model requirements and undertaking deliverables.
- Actively take part in social, net and marketing campaign inventive brainstorms.
- Maintain and handle asset library on an ongoing foundation using correct file and folder naming programs. Provide asset suggestions and make picture selects in accordance with model pointers and calendar necessities.
- Coordinate and attend web site and social media photoshoots with a hands-on method together with managing shot lists, constructing idea boards, choosing product, casting freelance expertise together with fashions, HMUA, stylist and extra photographers, supply shoot places, defining specs, and appearing as the purpose of contact for post-production and product images suggestions.
- Provide inventive briefs and supporting advertising and marketing content material to make sure correct and optimized depiction of product options and advantages for promotional campaigns and touchdown pages.
- Experience as a graphic designer targeted on digital belongings; vogue and/or e-commerce expertise a plus
- Ability to idea, develop and create all kinds of inventive belongings
- Strong understanding of digital design and conversion metrics
- Experience creating paid social adverts and show adverts.
- Experienced with Adobe Creative Suite: InDesign, Photoshop
- Ability to work in a fast-paced crew surroundings
- Strong consideration to element and time administration expertise
- Familiarity with vogue traits
- Experience engaged on picture shoots
- Must be energetic on all social media platforms and have a robust understanding of the social expertise and person interface of all main social platforms together with Facebook, Instagram, TikTok, YouTube, Pinterest, and have a watch on rising platforms.