Beauty

Amazon’s Number-One Selling Mascara Just Got an Upgrade

Amazon's Number-One Selling Mascara Just Got an Upgrade

When the world discovered about essence’s Lash Princess False Lash Effect Mascara ($5) just a few years in the past, the web nearly broke. Reddit threads and Instagram tales had been flooded with numerous before-and-after pictures of longer-than-ever lashes because of the spectacular components, now boasting a cool 150K optimistic evaluations on Amazon alone.

And whereas the cult-classic mascara is a bonafide staple in lots of a make-up routine—its skill to elongate and volumize lashes is like no different—there was one factor lacking from the standout components: the flexibility to curve lashes, too. 

At the request of shoppers in all places, essence has simply introduced the launch of Lash Princess Curl ($5), accessible immediately on essencemakeup.com and on-line at Ulta and Amazon. 

The curling mascara will be a part of the present Lash Princess household—False Lash Effect, False Lash Effect Waterproof, Sculpting Volume and Volume at the moment spherical out the roster—and can ship the identical dramatic quantity as the unique, however with a curling components and peanut-shaped fiber brush, a duo the model notes “allows for easy application that provides maximum volume and curl.” As all the time, the components is vegan and freed from parabens and added micro plastic particles.

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