When we think of self-tanner, St.Tropez is always top of mind. A tried-and-true collection in the faux glow department for more than two decades—the brand is actually celebrating its 25th birthday this year—St.Tropez continues to up its game. Its latest example isn’t with a new product, but rather a new face: Supermodel Ashley Graham is joining the brand as Global Brand Ambassador, and has been working alongside the team for more than a year.
“For me, it’s not just about glowing skin—having a golden glow on the outside also gives me confidence on the inside,” says Graham. “St.Tropez has always been my go-to tanning brand—they are truly the original and the best. For years, I’ve used their products for a natural-looking, healthy, sun-kissed glow. A good tan gives me that radiance and boost you feel after a great vacation, and with St.Tropez I can get that feeling from home!”
As a new mom, Graham says she’s all about a less-is-more approach, and St. Tropez is also a part of her skin-care routine. “I’ve been focusing on taking care of my skin more than ever, and when my complexion is feeling dull, I always reach for St.Tropez’s Purity Vitamins Face Serum to brighten things up. The formula is super moisturizing with hyaluronic acid and gives an extra boost thanks to vitamin C and vitamin D to protect from free radicals. I’m all about multitasking products these days!”
Jacqueline Burchell, St.Tropez’s global executive vice president of marketing and product development, says the brand is thrilled Graham chose to work with them. “We’ve been long-time fans of her positive spirit and motivational work to raise confidence and self-belief in everyone across the world. Ashley has an authentic relatability that appeals to many globally; she’s a busy working mom, a successful business woman and a natural beauty who many truly admire. St.Tropez and Ashley share the same ethos and attitude, so we’re so excited to bring such a positive energy to our brand. For so many people, tanning isn’t about how it makes them look, it’s how it makes them feel, and we know that self-care, feeling good and looking after yourself is so important, especially with what we are all going through right now. There is no better advocate to bring to life and drive our ‘You Set The Tone’ ethos. We can’t wait for everyone to finally see what we have been working on together.”
Stay tuned to NewBeauty.com for updates on this partnership and more.