The Fox Eye Trend – Cultural Appropriation of Asian Features

2min read

On Instagram the hashtag “fox eye” has a little more than 57,000 posts. Popular makeup gurus like Brianna Fox and Sagonia Lazarof on YouTube are demonstrating how to “realize” the look. The models Kendall Jenner and Bella Hadid are used as reference points in the celebrity sphere. For a brief period it was even a TikTok challenge, with the hashtags generating over 74 million views. The common denominator is this:…


Egyptian Makeup Influencing Our Beauty Rituals

3min read

Yet ancient Egyptians didn’t only apply makeup to boost their appearances. Cosmetics also had practical uses, ritual functions, or symbolic meanings. Still, they took their beauty routines seriously. The hieroglyphic term for makeup artists derives from the root “sesh,” which translates to write or engrave. Plenty of skill was needed to use egyptian makeup The most refined beauty rituals were carried out at the toilettes of wealthy Egyptian women. A…


Waterproof Mascara, Cry Your Eyes Out

1min read

Best Waterproof Mascara That Won’t Smudge, Flake, or Run Ahead, I rounded up a few mascaras that actually, really keep TF put—yup, even through your ugliest of ugly cries. All while not destroying your lids when it’s time to clean ’em off. but first: some stuff you should keep in mind. If you’re new to the waterproof-mascara game. Alright, now that we’ve got that ish out of the way, let’s…