Selling Sunset’s Chrishell Stause very a lot lives by the “It is what it is” mantra. Now, the 39-year-old is funneling that philosophy into a brand new partnership with none apart from IHOP for the model’s new “We Could All Use a Pancake” marketing campaign.
“They always have such a sense of humor with their marketing, and I feel like that’s very much the way I do things,” Stause shared over Zoom this morning concerning the laugh-generating promotion (IHOP desires to supply some “Pancake Support” to customers who tweet @IHOP and tag #INeedPancakeSupport with tales of every little thing from random misadventures to work-from-home fails). “When things go wrong, you have to laugh at yourself. You have to be able to kind of, “Okay, it is what it is,” and transfer on—but it surely helps in case you have pancakes to make every little thing higher. I really feel like that is the simplest ask I’ve ever been introduced as a result of it’s pancakes. Who on earth doesn’t like pancakes?”
Why this partnership?
“We’ve all had a troublesome yr, and this can be a actually enjoyable method to get individuals to giggle at themselves. Just inform IHOP what your epic fail is or share one thing foolish or humorous that occurred and get a bit pancake assist. They have all these enjoyable giveaways and, clearly, pancakes—plus, you may possibly additionally get a shout out from me. It’s only a actually enjoyable approach we will all bond over the truth that, okay, that was tough, we went by means of it, however let’s all bond over it. Just a little pancake breakfast—or dinner—is nice any time. You couldn’t give away something that individuals love greater than a pancake.
Hopefully, the summer time generally is a little bit lighter. What are you wanting ahead to this summer time?
“I’m so looking forward to the world opening back up and us getting back out there. It’s the little things…we went so long without having friends over and going to dinners and just doing the simple things. I’m just looking forward to being able to get back to those things because left to my own devices, it’s been lots of delivery, since I don’t cook. It will be nice to go to places. That will be wonderful.”
I do know you’re very into magnificence. Any cult favorites or new discoveries?
“I think the one that is kind of my mainstay that everyone knows is Estée Lauder Double Wear. That foundation has been around forever, and it’s one of those products you use when you need it to stay and not go anywhere—it’s just one of those products that I always have on standby. It’s not going anywhere and I know it’s on my face until I take it off. I’m always trying new stuff, too. I love playing in the aisles of Sephora. I’m a sucker for good packaging. Makeup By Mario has this new product that’s like a liquefier—it’s called Master Metal Manipulator. You put it on your eye shadow, and it just makes everything wet and glittery, but then it also stays. As someone who can’t do my makeup the way the professionals do it, it’s definitely a great beauty hack that I love. I can sort of fake it with that product.”
You simply bought a brand new residence. What characteristic are you most wanting ahead to having fun with in it?
“The pool! I didn’t have a pool before. It’s summer, it’s perfect timing, so I can’t wait to be able to utilize that. I thought about this a lot. I’ve been thinking of party ideas now that I have a house for entertaining. Instead of the normal party, I could do a brunch mimosa with a pancake bar. That would be so fun; a way to do something different. Definitely looking forward to having the pool.”
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