Beauty

E.L.F. Cosmetics Is the First Beauty Brand to Launched a Branded Channel on Twitch

E.L.F. Cosmetics Is the First Beauty Brand to Launched a Branded Channel on Twitch

If you like first-person shooters, digital world-building, and digital role-play simply as a lot as you do lipstick, blush, and mascara, we’ve excellent news for you: E.L.F. Cosmetics is about to grow to be the first model to have its personal Twitch streaming channel — and that is not all, of us. The model introduced again in November 2020 that it had paired up with streamer Loserfruit; since then, she and E.L.F. world make-up artist Anna Bynum have streamed hours’ price of content material collectively. 

Now, E.L.F. is launching its personal totally devoted channel that may host weekly streams centered on the intersection between gaming and make-up, a program designed to uplift girls players, plus a contest with some severely useful prizes. Here’s every little thing you want to know. 

The E.L.F. Twitch channel (situated at twitch.television/elfyou) kicks off with a stay three-hour stream on May 9 at 7:30 pm ET. Autumn Rhodes, a gamer and particular results make-up artist will host, joined by fellow players Loserfruit and Fasffy. There’ll be a DJ set by Sofi Tukker, a probability to study some make-up suggestions and tips from Bynum, and many extra — in different phrases, it is going to be a rager. 

In tandem with the Twitch channel, the model has created the E.L.F. You program, which it says is “designed to further E.L.F.’s purpose pillar of empowering others by promoting and supporting up-and-coming female gamers” and “looks to help shatter glass ceilings in the world of gaming, making it more inclusive for and welcoming for female gamers.”

Part of that program is the Game Up Contest. Between May 9 and June 6, the model is difficult players to present their greatest pre-streaming make-up routines and appears through TikTok. E.L.F. will choose seven winners, who “will have the unique opportunity to turbo-charge their passion in the gaming and content creation world.” Each winner can even get a ton of high-grade streaming and gaming gear together with a 4K professional webcam, a broadcasting microphone, a collection of E.L.F. merchandise, a stream with Loserfruit on E.L.F.’s Twitch channel, and the alternative to host a stream on E.L.F.’s Twitch channel. You can learn up on all the guidelines and situations on the E.L.F. web site. 

Gamers, what are you ready for? Hop to it! 


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