So many celebrities are launching magnificence manufacturers lately (as should you did not know). At seemingly breakneck velocity and with no indicators of stopping, well-known people are turning their love of skincare, hair care, make-up, and wellness — and different individuals’s admiration of their gorgeousness — into booming companies. We’ve seen new product ranges from Alicia Keys, Jennifer Lopez, Selena Gomez, Pharrell, Lady Gaga, Rihanna — and people are simply the line-launching stars who’ve been on Allure covers within the final couple of years. There are many extra the place they got here from — and extra to come back.
Luckily, with a little bit sleuthing and an entire lotta further time on their palms, followers can examine to see if their favourite stars have filed a trademark utility with the United States Patent and Trademark Office (USPTO), the federal company answerable for granting patents and registering emblems. Anyone can use its Trademark Electronic Search System (adorably referred to as TESS) to search for names or sure phrases and generally you hit the beauty-brand-breaking-news jackpot. That’s how manufacturers like Fenty Skin and Haus Beauty had been came upon earlier than any official bulletins.
But as an alternative of anticipating you to put aside a number of hours every week to play trademark Sherlock, we’re doing the detective duties for you and rounding up all the most recent more-than-just-a-rumor magnificence manufacturers that could be within the works, if their trademark functions get the go-ahead and the related celebrities comply with by on their entrepreneurial desires.