On July 6, Kim Kardashian introduced that her magnificence model KKW Beauty—it contains all the things from contour sticks to eye pencils—is planning to “shut down” on August 1 with the intention of relaunching with a “completely new brand with new formulas.”
“On August 1st at midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look,” she stated in an Instagram submit. “I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned…In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.”
According to Page Six, followers speculated that Kardashian’s model was going to drop the “W” from the corporate’s identify due to her latest divorce from Kanye West. However, that’s the reverse from the reality, as West is reportedly serving to Kim with the rebrand. “Fun little fact, Kanye helped come up with the new name,” an insider shared with Page Six. “Kim’s decision to rebrand has nothing to do with dropping the W in KKW since she has not changed her legal name and still goes by West.”
While the positioning takes a hiatus, we’re excited in regards to the main sale the model is providing as a going-away reward. Currently, Ulta is providing 50-percent off all KKW Beauty merchandise, and our favorites have by no means been extra accessible.
If you’re not sure what to order whereas the merchandise are at a reduced value, we advocate beginning along with her iconic Creme Contour & Highlight Set (initially $32, now $16), which glides onto the cheekbones for a seamless look. Also included on our listing of favorites: her creamy Red Lip Liner (initially $12, now $6) and her pearlized Glam Bible Highlighter (initially $20, now $10).
Stay tuned to NewBeauty for extra updates on KKW Beauty’s relaunch.
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