Gabrielle Union and Dwyane Wade Are Launching a Skin-Care Line

Gabrielle Union and Dwayne Wade Are Launching a Skin-Care Line featured image

Gabrielle Union and husband Dwyane Wade are including skin-care model founders to their lengthy listing of accolades. Today, the duo introduced the launch of sustainable skin-care model Proudly, created for kids with melanin-rich pores and skin.


“We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity and inclusion,” the couple says in a assertion. “With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market.”

In an Instagram put up, Union continues: “@theproudlyco is an everyday baby care line created specifically for melanated skin tones. We are truly diverse and representative and couldn’t be prouder about it.”

As Essence stories, the model will solely associate with comparable companies who’re in search of to make a constructive change inside the business, particularly with their variety efforts. Outside of Wade and Union, former vp of world on-line technique at Estée Lauder Companies Pamela Cholankeril shall be becoming a member of the workforce as president, and New York dermatologist Naana Boakye, MD would be the ingredient formulator for the road.

In a assertion, Dr. Boakye says, “It is imperative that skin-care brands take into account the structural and functional differences in melanated skin prior to formulating skin care products. If not, the ingredients in the products can cause skin irritation, hyperpigmentation, or possibly exacerbate an existing condition. In formulating each and every Proudly product we have taken into account each ingredient that would help maintain the wellness and health of the skin barrier.”

Proudly is ready to launch in late 2021. Stay tuned to NewBeauty for extra data.

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