In May of 2020, CBD line Lord Jones introduced its partnership with actress Kristin Bell to develop body-care merchandise below the model identify Happy Dance. Fast-forward to July of this 12 months, the model is including to its repertoire and launching its first-ever facial skin-care product, accessible at Ulta.
According to Glossy, Look Alive Facial Cream ($29) hits cabinets on July 13. Among its spectacular ingredient lineup: 150 mg of full-spectrum CBD, collagen-boosting bisabolol, hydrating hyaluronic acid and smoothing avocado oil.
“We always had facial skin care in the pipeline,” says basic supervisor of Happy Dance and Lord Jones Summer Frein in an interview with Glossy. “We’ve been talking with Kristen from the beginning about the brand concept. How she got introduced into CBD by way of Lord Jones was largely through topicals.”
Frein additionally explains the inspiration behind the skin-calming cream: “When you think about everyday stress, especially everyday stressors that moms feel, that’s where the ‘Look Alive’ name came from…When you’re thinking about the limited sleep and all the laundry and traveling with your kids cross country, this is intended to make your skin look alive and awake.”
The model has additionally introduced their plans to give attention to facial skincare all through the remainder of 2021—we will’t wait to see what’s coming down the pipeline.
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