Tuesdays are often my filming days — after I movie “Get Smarter with Blair Imani” movies for my YouTube channel and IGTV. Sometimes I movie longer movies, like round 10 minutes, for content material the place I can get extra in depth, and I can not cowl the whole lot in 30 seconds.
I’ll do new make-up and change outfits [for each video] so it appears like I filmed on completely different days. It takes round half-hour to movie, edit, and publish my “Smarter in Seconds” movies — however I really take two to a few days to workshop the precise script and discuss to consultants beforehand.
Allure: What does it appear like on the other aspect of your digicam when you movie?
BI: Behind my digicam, it is often a large number of wardrobe modifications. On the sofa behind the place I’m filming, there are like three outfits able to go. People love the colours, so I match the colour of the caption to the colour of my hijab. Ren is often behind the scenes to feed me traces. I write all of the traces for myself except it is a sponsored video that wants approval. Even if I write it out, I nonetheless attempt to be extra concise after I really movie. The perfect time for the “Smarter in Seconds” movies is 27 seconds, so I’ve time for the jingle which was created and written by Katie Cronin.
Allure: You lately posted a video crediting the entire completely different individuals who contribute to creating “Smarter in Seconds” attainable – together with the individuals who made the brand, the intro tune, and got here up with the identify. Why is it vital for you as an influencer to construct along with a group?
Sometimes creators do all of it themselves – however that is so worrying! If I’m being paid, I wish to ensure others are being paid. It’s the best way that I practiced one thing referred to as Ujamaa or the Afrocentric socialist methodology of cooperative economics. You cannot cherish individuals except you’re additionally serving to them care for themselves.
I could possibly be far more exhausted and have barely extra money, or I may make investments in different individuals who can then care for themselves by working for me – after which we are able to all earn a living.
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This interview has been edited and condensed for readability.
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