Huda Kattan Is Launching a Beauty Brand Dedicated to No-Makeup Makeup

Huda Kattan Is Launching a Beauty Brand Dedicated to No-Makeup Makeup featured image

After the 12 months we’ve had, even probably the most beauty-obsessed amongst us are taking a step again from full-coverage make-up and focusing extra on the canvas beneath all of it. 

Known for her best-selling make-up line Huda Beauty and skin-care line Whishful, Huda Kattan has carried out it once more along with her newest brainchild, GLOWISH. But this time, as an alternative of letting high-pigment formulation and skin-perfecting finishes run the present, the mogul is tapping into the world of no-makeup make-up and, in true Huda kind, perfecting it. 

According to Kattan, spending extra time caring for her pores and skin led her to lastly embrace the distinctive pores and skin she’s in, and her aim with GLOWISH is to make that a actuality for everybody. “I noticed that as I spent more time focused on my skin, I found a greater appreciation and acceptance of it. It became healthier, more even and brighter, and I felt more confident and accepting of my skin in a way I never had before. Blemishes or no blemishes, I have learned to embrace and truly respect my skin,” says the founder. “I wanted to create products that let me show that newfound confidence and the skin that I loved, not hide it away.”

With that, the model’s debut launches are the right method to begin. Available June 1, the fragrance-free and waterproof Multidew Skin Tint ($37) doesn’t cowl the pores and skin—it delivers a very mild protection—however enhances its pure dew with blurring and light-diffusing elements. Think of this as a tremendous pure wash of coloration that blends proper into the pores and skin to add a critical glow to your complexion. To full the second-skin pairing, the Soft Radiance Bronzing Powder ($31) is a foolproof answer to scoring that sunkissed, plausible bronze with out trying glittery or orange. Its gorgeous marbled-pigment swirl isn’t simply picture-perfect, it’s additionally full of antioxidants to maintain pores and skin trying its greatest. 

Aside from delivering just-left-a-facial dewiness in seconds, GLOWISH additionally works to shield in opposition to blue mild with assist from bell peppers, one of many star elements of the road. 

Further, the model’s clear ethos focuses on being “socially aware and ethically conscious.” As such, all formulation are vegan, fragrance-free, made with out drying alcohols and with a minimal of 80-percent naturally derived elements. Packaging can also be made with post-consumer recycled supplies and all cartons are 100-percent recyclable. 

GLOWISH shall be avilable for buy on, and in Sephora tales close to you starting June 1.

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