Beauty

Is This the Most Sustainable Soap Ever?

Is This the Most Sustainable Soap Ever? featured image

What occurs when a product turns into the packaging?

For Jonna Breitenhuber, it was a solution she had to determine. Through her work as packaging designer for beauty merchandise, Amsterdam-based Breitenhuber was annoyed by the lack of sustainability in personal-care merchandise—liquid cleaning soap, particularly—a lot in order that she determined to dedicate her grasp research to discovering an answer.

Enter SOAPBOTTLE, a revolutionary packaging for private care and hygiene merchandise that, as the title suggests, is housed in a container that actually “washes away” (i.e., the complete package deal—assume bathe gel and shampoo inside, with a more durable cleaning soap on the exterior that can be utilized as a hand cleanser or processed into detergents—has a really helpful and biodegradable goal).

While the line continues to be in prototype mode, the model launched a powerful Kickstarter this spring, reaching its purpose shortly and at present boasting an almost-3K waitlist for the first batch of product.

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