Beauty

IT Cosmetics Just Launched 4 New Skin-Care Products Today

IT Cosmetics Just Launched 4 New Skin-Care Products Today featured image

If you’re a fan of IT Cosmetics—who doesn’t love the cult-classic CC Cream?—your request for extra skin-care merchandise might have been a part of the inspiration behind the model’s newest launch, which hit the scene at the moment. A group of 4 serums ($29 every), each was developed with perception from main dermatologists and plastic surgeons, and focuses on a single buzzy ingredient that targets both nice strains, dullness, pores and darkish spots.

“We were inspired by consumers!” says the model. “We learned about what people were missing in their skin-care routine through focus groups, online research studies, visiting them in their homes—we literally sat on bathroom and bedroom floors to go through baskets of products consumers had tried. Over and over we heard that people wanted products that did what they promised. They knew about what ingredients were trendy or efficacious, but some people didn’t know how to use them, which step or were afraid to use because of potential side effects due to high levels of actives. We also saw many brands calling out ingredients at levels that were misleading—sometimes it’s not about how high the percentage is, but rather what type of vitamin, how it’s contained or suspended, and the delivery system that gives the best results.”

Adding to the “Bye Bye” portfolio, the quartet contains Bye Bye Lines Hyaluronic Acid Serum, Bye Bye Dullness Vitamin C Serum, Bye Bye Pores Glycolic Acid Serum and Bye Bye Dark Spots Niacinamide Serum, which might both be used throughout or in focused areas of the face. “We also heard that people have many different preconceived skin concerns at any given moment,” says. “Today, all I can see are my large pores but my skin also looks dry—is there a way to treat both? My skin looks dull and I also have dark spots from sun damage—what should I use?” Two of the formulation—Bye Bye Pores and Bye Bye Dullness—are additionally vegan, which is a primary for IT Cosmetics.

Though it could be handy to mix all 4 in your hand and apply them collectively, the model says that as a result of power of the glycolic acid in Bye Bye Pores, (*4*)  

IT Cosmetics advisory board member West Islip, NY dermatologist Kavita Mariwalla, MD says, “Lines can be caused by dehydration of the skin and a loss of volume. Our concentrated serum with hyaluronic acid helps plump and smooth the feel of skin while hydrating it. Plus, it’s peptide- and vitamin B5-infused to improve skin bounce back and softness.” In scientific trials, the model reported customers noticed a 60-percent discount in nice line look in simply six weeks.

If giant pores are the priority, the glycolic acid serum is your greatest guess. “Pores become more visible when they’re clogged and enlarged,” says IT Cosmetics advisory board member and New York plastic surgeon Dara Liotta, MD. “This serum contains 10-percent glycolic acid to help exfoliate and refine skin’s texture, and also has hyaluronic acid to help skin look more hydrated,” According to the model, you’ll be able to see “pretty dramatic results in just one week.”

Suitable for even essentially the most delicate pores and skin, Bye Bye Dark Spots combines 4 p.c niacinamide with 1 p.c ethyl vitamin C to even out pores and skin tone and assist reduce the looks of age spots, melasma, solar injury and pimples scars. And Bye Bye Dullness contains 15 p.c pure vitamin C to spice up pores and skin’s radiance whereas additionally defending it from free-radical injury. “It also contains vitamin E and helps nourish skin with hydration,” provides Dr. Mariwalla. In scientific trials performed by the model, customers noticed an 87-percent enchancment in pores and skin tone and an 81-percent discount within the look of darkish spots in 12 weeks.

Which one are you most excited to attempt?

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