Between a new HBO docuseries and a first-of-its-kind “for everyone” faux lash line, LoveSeen, Jenna Lyons is back—and taking a beat to deliver a behind-the-scenes look at her bathroom’s beauty stash.
“I’ve always been obsessed with my lashes—mostly because I have none of my own. I guess we notice the things in others that we are lacking. I became madly obsessed with eyelash extensions on all of the beautiful girls at J. Crew, but at the same time, found myself deep-diving into Huda Beauty tutorials with six shades of concealer and three forms of highlighter, all finishing with a glamorous, full-blown lash. I realized there was not much in between those two beauty expressions; one going for natural and pared-back amplification, while the other is over the top and full-blast beat. It seemed like maybe there was room for something different.”
Through the Lens
“I can say one of the biggest challenges has been the new landscape in developing a product in a Zoom and video world. I opted for a very subtle graphic on our packaging, and I’ve soon come to discover that was maybe not the best idea. I notice when people receive the product or share it on Instagram, it’s relatively challenging to see the logo. Chalk that up to experience! In addition, building a brand and a team through a Zoom lens is deeply challenging and not my favorite thing.”
“For me, cult-status products are Biologique Recherche Masque Vivant, Creed Silver Mountain Water and Arcona Brightening Gommage. Things I’ve never mastered are fancy tools of any sort; anything from a curling iron to a face mask with LED lights. I’ve never figured out how to use any of that stuff.”
“I don’t have any eyelashes, so through my recent obsession with our lashes, I got to put on mascara for the very first time on my IG Live with Mary Greenwell. It was mind-blowing.”
“I really like my new charcoal deodorant from Alaffia. It’s one of the first deodorants I’ve used that is not only made from charcoal, but isn’t chalky or hard to use. I also really love Wonder Valley Hinoki Body Oil; it smells great and the packaging has a naked lady on it, which is a bonus. Also, CLE Lip Melting Powder. I don’t know what it is or what I’m supposed to be doing with it, but I use it on my cheeks, lips and face, and it’s amazing.”
Morning: “Arcona Brightening Gommage, Lotion P50, Masque Vivant, Weleda Skin Food, Hinoki Body Oil, and David’s toothpaste, followed by seven spritzes of Creed—I know that’s too much, but it’s become a bad habit.”
Night: “I always shower at night. My new favorite thing is Jen Atkin’s hair products called OUAI. Troi, who touches my hair as much as I do, tells me that it makes the texture of my hair fantastic, and it smells good, too.”
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