When Kylie Cosmetics went utterly darkish in May save for one cryptic photograph of Kylie Jenner wearing all pink with the caption “something is coming,” the sweetness world launched into a flurry of speculations. Would this be the tip of Jenner’s first foray into cosmetics or the start of a new chapter?
Not lengthy after, the model introduced that it will be relaunching with recent packaging and fully vegan and cruelty-free formulation. It would solely be a matter of time earlier than followers may get their arms on new waterproof Gel Eyeliners, Pressed Bronzing Powders, and fan-favorite Matte Liquid Lipsticks in shades like Better Not Pout – buildable, simple to mix, and all “clean.”
Well, the day has lastly arrived. On July 15, make-up fanatics and followers alike can store the brand new assortment on the model’s new web site, which additionally homes Kylie Skin now. It is the primary time each of Jenner’s namesake ventures have been out there in a single place.
Vegan and “clean” magnificence have quickly taken over the business with a give attention to sustainable components which are simply pretty much as good for the pores and skin as they’re for the surroundings. Given the recognition of Kylie Cosmetics, it was actually a query of when, not if, the model would make the pivot.
According to a consultant of the model, the brand new formulation will exclude 1,600 probably dangerous components together with:
- Mineral Oil
- Aluminum Salts
- Lead Acetate
- Methyl Cellosolve
For comparability, Allure‘s clear requirements lay out 15 ingredient lessons that any product awarded a Clean Best of Beauty seal is freed from. Based on our requirements, Kylie Cosmetics passes with flying colours.
Pulling off a model revolution through the peak of the summer time was a problem the founder welcomed. “I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” says Jenner. “Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance.”
Speaking of efficiency, the model claims that the brand new and improved Lip Kits have endurance of as much as eight hours. As we proceed to shed our masks, we’re excited to place the brand new formulation to the check so keep tuned.
Not accomplished studying? Here’s extra on vegan magnificence:
Now watch Nessa Barrett stroll by way of her routine for creating simple, natural-looking freckles: