Beauty

La Prairie Reveals the Story Behind Its Iconic Blue Packaging

Since its Swiss debut in 1978, La Prairie has remained a cornerstone of luxurious skincare, however are you aware the story of how the model selected putting cobalt blue as its signature colour? We had been each delighted and shocked to listen to it for ourselves, and the story completely fits the whole lot the model stands for, in the magnificence business and past.

“The link goes back to the early ’80s,” says Greg Prodromides, chief advertising and marketing officer at La Prairie. “An artist named Niki de Saint Phalle was engaged on her fragrance out of her fifth Avenue, New York studio, and a La Prairie workforce was additionally working there at the time. In this artistic studio the place concepts had been exchanged, Niki recommended to La Prairie to make use of this emblematic colour for the assortment they had been engaged on, which later grew to become the iconic Skin Caviar assortment everyone knows immediately. Back then, the workforce was on the lookout for a colour that was audacious and unconventional—one thing that will push the boundaries.

Back in the 80s, all of the skin-care packaging was virtually the similar: boring white plastic jars. For La Prairie, it needed to be completely different; it needed to be surprising. The encounter with Niki made all of it grow to be clear. It needed to be cobalt blue. We know that cobalt blue was Niki’s favourite colour, or a minimum of one in all them, and it’s additionally grow to be the most iconic colour for us. In our eyes, it’s a colour that turns into a press release of power, artistic drive and class. At some stage, we now look upon her like our godmother.”

Niki de Saint Phalle engaged on the set for The Travelling Companion at her studio close to Milly-la-Forêt. 1977. © 2021 Niki Charitable Art Foundation

Known for her avant-garde imaginative and prescient, de Saint Phalle—she sadly handed away in 2002—was greater than an artist and sculptor. “She was a champion of many social and environmental causes as well, and female empowerment,” says Ruba Katrib, curator of the Niki de Saint Phalle: Structures for Life exhibition at MoMA PS1 in New York, the artist’s first main museum exhibit in the United States. “Blue appears in many of Niki’s artworks, which dealt a lot with fairytales, dream space, fantasy space—it was a key aspect of her work. In 1982, she was starting her own perfume line, which was quite radical for an artist to embark on a line of perfume, and it’s featured in the exhibition because it’s quite integral—she saw her perfume as an artwork and she designed the bottle as a sculpture. It also features the cobalt blue color, and the perfume was quite successful and touched a lot of people.”

Niki de Saint Phalle. Flaçon de parfum. 1982. ©2021 Niki Charitable Art Foundation

Prodromides says the values de Saint Phalle represents are very a lot linked to La Prairie’s mission. “I’m thinking of the same kindred spirit between Niki and our founder, Paul Niehans. Female empowerment is at the core of who we want to be. This is our mission for people, and what we’re striving to achieve: to empower women to hold time in their hands and to feel more confident, more beautiful and more themselves for longer. As a sculptor, as a painter and as a woman, Niki has always been an inspiration to us. This is opportunity for us to share her spirit with a wider audience in order to hopefully inspire new generations of women.”

And after all there’s the inventive connection as effectively: La Prairie started partnering with Art Basel in 2017 (although artwork has been key to the model’s DNA since its inception) and continues its artwork journey as the lead patron of de Saint Phalle’s exhibition at PS1. “At La Prairie, we aim to preserve and make art accessible today and for generations to come,” says Prodromides. “Art and culture make our societies more beautiful. We are keen on continuing our role with partnerships with art and culture organizations to raise awareness, and Niki continues to inspire the House today and for years to come.”

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