Since 2020 will be here, we eventually feel like we are able to easily say it: 2019 was a landmark year for beauty. We watched the rise of imperfect and experimental eye makeup, largely because of what we love to call the Euphoria Effect. Because of the hit HBO show, and its makeup artists as well as actors, we saw avant-garde eyeliner, impactful eye shadow, and colorful glitter everywhere. We also saw the rise of softly illuminated peachy pink lip colors and complexions (perhaps this was a reaction to the dramatic contour and highlighter looks of yesteryear?). There was actually a major resurgence in certain’ the 90s inspired trends, for example, bold blue eye shadow, black pencil eyeliner, and gloss slick lips.
Where does that leave us for 2020? Effectively, this’s an exciting time for beauty enthusiasts because what we deem trendy right now will undoubtedly develop and evolve to eventually epitomize the entire decade to come. Do you think you’re ready? We’re. Keep scrolling to find out the largest makeup trend predictions for the coming year, according to 5 of the top celebrity makeup artists.
Exaggerated Eye Shapes
Remember that Euphoria Effect we mentioned earlier? Yeah, that’s not going anywhere, according to Sofia Schwarzkopf Tilbury, creative executive of Charlotte Tilbury. “I think the eyes are going to be a huge focus for makeup in 2020. One of my favorite trends that I’ve created recently and seen on lots of red carpets and runways is pops of color on the eye. It’s all about creating gorgeous, exaggerated shapes; using softly blurred and blended blocks of color so they’re not too defined. I love it when I see someone wearing an eye color look that’s not wearing them—more just enhancing their features!”
“I created a really gorgeous, colorful look at Olivia Rubin’s London Fashion Week show this year using bright pink Charlotte Tilbury Hot Lips Lipstick in Electric Poppy ($34) and Bosworth’s Beauty ($34), and multi-tasking with our Magic Vanish Color Corrector in Tan ($32) to cheat a pop of orange—but you can use eye shadows or liners too,” she says. “Charlotte’s palettes are perfect for this—from pops of pink and bold blues to sparkling silvers, burnished reds, and golden greens. You can really use any color: it’s such a fun, playful and experimental trend!”
Pops of Blue
If there is one color that you need to be expecting to see much more of in 2020, it is blue. That is according to Kelsey Deenihan, Lorac artistry advisor and celebrity makeup artist. It just makes sense. All things considered, Pantone recently announced that Classic Blue is the 2020 color the year. It is a bold shade of blue that is “suggestive of the skies at dusk,” and inspires thoughts of tranquility and peace.
“Blue clearly will be on everyone’s radar in 2020,” she says. She suggests finding fun ways to play with color, such as “taking an unexpected bright shade and creating a sharp winged cat eye.” Personally, we’re partial to the bold blue eye makeup look she created for Millie Bobby Brown.
Pair that pop of pink with a crisp white eyeliner (or a contrasting colorful shade). Celebrity makeup artist Patrick Ta, who works with the likes of Gigi Hadid, Camila Cabello, Dua Lipa, and Rosie Huntington-Whiteley, predicts nontraditional eyeliner colors will go on to develop increasingly more popular. “Cream and white eyeliner are going to be huge,” he says. “Especially for those who are afraid of a traditional black liner, this trend will be a great introduction!”
We like how clear and crisp white eyeliner looks with long, fluttery lashes. Try out the trend for yourself in a low risk, low commitment way by using NYX White Liquid Eyeliner. Although it’s only five dollars, the tip enables precise application. The system is smooth and opaque.
If not white eyeliner, 2020 is going to see a continuation of 2019’s colorful eyeliner trend. “Pastels and neons are also going to be big, especially when worn with contrasting shades,” Ta says. Try pairing pink with red, blue with orange, or any other contrasting combination of color. “Post-Euphoria everyone is feeling a little adventurous, and I’m here for it!”
Celebrity makeup artist and Dior Makeup ambassador Sabrina Bedrani agree that the colorful eyeliner trend will explode in 2020. “I think colored eyeliner will be a big thing in the New Year because it’s a fun way to experiment with colors without taking too much risk,” she says.
She also predicts that bright eye shadow palettes, like the Dior 5 Couleurs Happy 2020 Edition “Party in Colours” Palette ($63) will become the norm. “I think people are taking more chances with their makeup. I’m definitely seeing more bold look with bright colors.”
Classic Products (Like Red Lipstick)
According to celebrity makeup artist Monika Blunder, who works with the likes of Amanda Seyfried, January Jones, and Gemma Chan, 2020 will also usher in a resurgence of classic makeup looks. “Classics are huge right now, and they will continue to be in 2020! A classic red like Clé de Peau Beauté Lipstick Cashmere in Legend ($65) will never go out of style and will be making a bold appearance in the New Year,” she says.
That’s good to hear because even though we absolutely love experimenting with shape and color, we couldn’t part ways with our classic red lipstick or a sharp winged liner if we tried.
Softly Illuminated Complexions
Another trend that Tilbury predicts will continue on into 2020 is a softly illuminated complexion. Unlike the strobe looks of yesteryear, this trend is all about a soft, lit-from-within radiance. “Glow will never be out of trend, but for 2020 I feel like highlighting products and complexion boosters are really going to get amped up for the ultimate flawless glow,” she says.
Now, why don’t we talk about coverage? Because although we have seen an increase in opaque, ultra-matte makeup formulas recently, Ta says 2020 is all about airy and light options. From concealer and foundation to blush, highlighter, and beyond, your 2020 mantra should be something along the lines of the lighter, the greater. “I think sheer, more natural products are going to be the focus this season,” he says. “Less is definitely more for spring 2020.”