So many celebrities have been launching magnificence manufacturers in the final couple of years that we have formally run out of jokes about celebrities launching hair, make-up, or skin-care traces. But from time to time, no jokes are referred to as for as a result of the brand new model will likely be spearheaded by a superstar with whom we will genuinely get enthusiastic about sharing magnificence secrets and techniques. This is a kind of events.
Scarlett Johansson is the newest A-lister to throw her glamorous, outsized sunhat into the beauty-brand ring — particularly skincare. According to a press launch shared with Allure, we will anticipate the model — backed by the Najafi Companies, which has additionally backed Tracee Ellis Ross’s Pattern Beauty — to launch in early 2022. Johansson will function the founder and chairman.
Other than that, there’s little or no we find out about it up to now, together with the place it will likely be accessible, what the merchandise will likely be, or what model itself will likely be referred to as. (Might we advise Scin by Scarlett? No? How about Johansskin? Sorry.) However, Johansson was sort sufficient to provide Allure an unique quote about what’s in the works.
“I created this brand to elevate clean, essential skin care,” she tells Allure. “This will be a brand for everyone who wants their skin to look its best with minimal effort.”
Johansson isn’t any stranger to magnificence manufacturers. The Oscar nominee and Tony winner has beforehand been the face (and hair) of L’Oréal Paris, in addition to a superstar mannequin for Dolce & Gabbana’s assortment of The One fragrances. This would be the first time, nonetheless, that she’s not simply a magnificence model’s ambassador — she’s its founder and chairman.
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me,” she mentioned in the press launch, which matches on to state that she selected to function independently in order to be intimately concerned with each side of the corporate.
Allure will, after all, share extra particulars as they turn out to be accessible in the subsequent few months — inside which we totally anticipate different celebrities to announce extra magnificence manufacturers.
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