Humans include multitudes, which is among the explanation why so many skin-care lovers have a multi-step, twice-daily routine for his or her faces… however can barely bear in mind to use physique moisturizer. While working at Glossier throughout the early days of the beloved magnificence model, Soft Services founders Rebecca Zhou and Annie Kreighbaum watched as customers linked with the bodily (and emotional) energy of a skin-care routine for the face. However, whereas Kreighbaum used her magnificence editor skillset to remedy her facial pores and skin issues and Zhou helped construct the e-commerce platform that turned commenters into prospects, they felt one thing was lacking within the physique class.
“In my entire career, almost 10 years of being a beauty editor, I noticed the articles that went gangbusters [on Into The Gloss] were the ones that focused on niche body issues that nobody else is talking about,” Kreighbaum tells Allure. “Why are we 30 and still have body acne? My face looks great, but I’d never been able to really hack my body like I have my face.”
Zhou felt equally, and the pair adopted a really 2021 path, taking their work-based friendship out of the workplace earlier than turning into freelance collaborators that later grew to become model founders collectively. With at the moment’s official launch of Soft Services, a body-care firm that targets particular pores and skin issues, like keratosis pilaris and physique zits.
These days, keratosis pilaris (aka KP) is a well-liked pores and skin matter, maybe as a result of a reported 40 % of adults cope with so-called “chicken skin.” Board-certified dermatologist Doris Day beforehand outlined the pores and skin situation for Allure as “a build-up of keratin — a hair protein — in the pores that clogs up and blocks the opening of growing hair follicles. As a result, small bumps form over where the hair should be.” KP sometimes seems on the higher arms, thighs, butt, and even the outer cheeks of the face.
Treating KP sometimes contains encouraging cell turnover with exfoliation together with hydration, which is precisely what Soft Services’ debut merchandise — the Smoothing Solution ($34), a chilled gel exfoliant; the Carea Cream ($40), a physique lotion; and the Buffing Bar ($28), an exfoliating handheld scrubber — intend to sort out. “The theme for the first three products is smooth skin,” Kreighbaum reveals.