When Summer Fridays launched its beloved Jet Lag Mask again in 2018, it was an instantaneous hit and an Instagram sensation. The method, the packaging, the advertising and marketing, all of it. Then in January this 12 months, the model hit a velocity bump when it needed to recall a foul batch (or a number of) of the masks that left clients complaining of burning, redness and irritation after utilizing the product. To deal with the difficulty, founders Marianna Hewitt and Lauren Gores Ireland introduced they have been establishing extra stringent manufacturing protocols and dealing on a minor reformulation of the masks to take away important oils that may mitigate any future potential for irritation.
Today, the upgraded formulation has lastly been introduced—it launches June 15—and followers are excited. All the unique hydrating advantages are nonetheless there courtesy of the tremendous nourishing trio niacinamide, glycerin and hyaluronic acid. But, all the perfume has been eliminated (together with the important oils) and a melange of calming elements—vitamin B5, allantoin and bisabolol—has been added.
According to the model, “the new formula has been clinically tested with no indication of potential to cause sensitization,” and new manufacturing protocols have in truth been applied utilizing “OTC-level guidelines to ensure each step in the production process is compliant with the highest of standards.”
Hewitt and Ireland additionally took the chance to change the packaging to be extra sustainable. “Jet Lag will still be in it’s fully aluminum tube, but will now be housed in an eco-friendly, tree-free outer carton made from 90-percent sugar cane stalks.”
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