Target has made main advances in the magnificence world in recent times, and it goes with out saying that Ulta Beauty continues to dominate the house. And now, the two retail giants simply introduced a strategic, long-term partnership to “transform the beauty landscape” with Ulta Beauty at Target, a “shop-in-shop” idea that may provide a mixture of status family names and indie manufacturers.
The new procuring expertise will debut at greater than 100 of Target’s 1,900 places in the second half of 2021, and plans are in movement to add lots of extra over time. (Click right here to see the record of shops coming quickly.) Each 1,000 square-foot shop-in-shop can be positioned subsequent to Target’s present magnificence aisles, and can be staffed by newly employed Target workforce members who can be educated on the status merchandise, like an Ulta staffer can be. Additionally, the in-store digital devices that Ulta Beauty’s clients have come to love, resembling Ulta Beauty’s GLAMLab, may also have a spot in the new house.
Today, the two firms introduced the assortment of magnificence manufacturers provided will embrace Anastasia Beverly Hills, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Juvia’s Place, MAC Cosmetics, Madison Reed, Mario Badescu, PATTERN, philosophy, Shiseido, Strivectin, St. Tropez, Sunday Riley, Tarte, The Ordinary, TULA Skincare, and Ulta Beauty Collection, amongst many others. The full record of manufacturers could be seen right here. For those that don’t stay close to or have entry to one among the designated places, Ulta Beauty at Target may also stay on-line at Target.com and on the Target app at the time of the in-store launch.
“More than ever before, now is the time for innovation in retail,” mentioned Mary Dillon, CEO of Ulta Beauty, in a press launch. “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment,” provides Christina Hennington, govt vice chairman and chief progress officer at Target. “With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”
This is a magnificence win-win that’s greater than every other retail collab we’ve seen in a very long time—perhaps ever. Plus, buyers may also reap the rewards of each the Target Circle and Ultamate Rewards applications. Wow!
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