The Allure Store Is Now Open and Welcoming Eager Beauty Shoppers in New York City

The Allure Store Is Now Open and Welcoming Eager Beauty Shoppers in New York City

At its stylish location on New York City’s Lafayette Street, the Allure Store invitations buyers to peruse merchandise from greater than 150 manufacturers — names like Neutrogena, Danessa Myricks, La Roche-Posay, Dermalogica, and Bobbi Brown — which have all beforehand earned coveted spots on Allure‘s print and digital pages. In addition to a beauty-shopping second that comes with themes like Allure‘s Best of Beauty Awards, the staff behind the brand new boutique is guaranteeing that the inclusivity valued a lot in Allure‘s content material interprets to the cabinets. Allure is working with Aurora James, the founding father of the 15% Pledge, to succeed in the aim of 15 p.c of the manufacturers carried in-store being Black-owned. 

“We are so excited to open the doors to the Allure Store and welcome people who are already part of our audience and those who may be meeting Allure for the first time,” editor in chief Michelle Lee stated in an announcement. “This space provides an extraordinary opportunity to highlight Allure’s favorite brands, and gives shoppers the chance to experience our editors’ picks, including the Best of Beauty Award winners, all in one place.”


That place consists of an thrilling array of tech options to boost the purchasing expertise, augmented-reality digital try-ons, QR codes to attach clients with related product content material, and good mirrors. And in addition Allure‘s favourite merchandise, the editors who select them will repeatedly host in-store occasions, tutorials, and masterclasses. 

The enjoyable begins on July 1, when the Allure Store begins its common hours of 11 a.m. to 7 p.m. Join us at 191 Lafayette Street in Manhattan, and go to for extra info.

More on magnificence purchasing:

Now watch Michelle Lee’s whole make-up routine in actual time:

Follow Allure on Instagram and Twitter, or subscribe to our publication for each day magnificence tales delivered proper to your inbox.

%d bloggers like this: