Following the massive success of its 2017 Colours line—you might remember the now-iconic Serum Foundation’s 75,000-person waitlist—The Ordinary has officially launched its first-ever concealer.
Available now, The Ordinary Concealer ($6) is far from customary. Available in an impressive 36 shades, each tube features a superthin nozzle for precise application of the high-coverage formula, and true to its brand credo, the formula is effective—a tiny amount goes a long way—and affordable.
“The Ordinary Concealer offers a high-spreadability suspension system with very high coverage, while providing a real skin finish,” reads the brand’s launch announcement on Instagram. “21 shades within the range correspond directly to the shades offered within our range of Serum and Coverage Foundations, alongside an additional 15 shades (which will be available in Serum and Coverage Foundations later this year).”
Aside from the formula’s easy-to-blend texture and full-coverage finish, it’s also free of oils and alcohol, and is certified gluten free, cruelty free and vegan. Perhaps the best feature of the sure-to-sell-out concealer: it’s totally transfer-proof, making it a must for these mask-mandated days.
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