Beauty

The Pandemic Prompted Men to Get Aesthetic Treatments—and Here’s Exactly What They’re Having Done

The Pandemic Prompted Men to Get Aesthetic Treatments—and Here’s Exactly What They’re Having Done featured image

When it comes to the demographic of sufferers at his follow, Vero Beach, FL plastic surgeon Alan J. Durkin, MD says there’s “no question” that extra males are coming in throughout the board—for points small and enormous.

“We are seeing a huge uptick in body-contouring requests and nonsurgical interventions for the face,” he says. “The main surgical increase is with upper lid blepharoplasty, which has always been popular amongst male patients. However, over the last year, our volume has increased by 22 percent regarding male upper eyelid lifts.”

While Dr. Durkin categorizes the final 10 years as exhibiting regular progress of the male affected person in aesthetics, he says it has clearly elevated during the last 12–18 months. “While I cannot prove this, I personally believe that the pandemic and its resolution has accelerated the male desire for aesthetic services. Perhaps it is the ‘Zoom effect,’ perhaps it is from being sedentary for the last year. Personally, I believe it is more of a ‘YOLO effect.’ The pandemic forced all of us to re-evaluate ourselves, men included. Now, with the world re-opening, they have a chance to change something they dislike.”

“You only live once—why not now?”

Mirror, Mirror

Male cosmetic surgery can be an enormous focus at Palo Alto, CA facial plastic surgeon Jill L. Hessler, MD’s follow—and he or she pegs an analogous timeline as experiencing the uptick.

“I have seen a significant increase in the number of men seeking cosmetic procedures over the past decade, but especially over the last year. Men have always been less likely than women to have cosmetic treatments, but I think Zoom has had a significant impact on the number of cosmetic treatments people are seeking—and this is particularly true for men.”

Similarly, West Palm Beach, FL dermatologist Kenneth Beer, MD factors out that, whereas it might be a serious plus for the telecommunication sport, the decision of those mediums isn’t all the time so type to facial flaws.

“I am seeing more men than I have ever seen before,” he says. “They are doing a lot of work from home and, while I don’t see many men who care what their appearance is from the neck down, most do care about what is going on with their face. The men that I deal with are used to looking their best—but may not be ready for high-resolution. For Zoom, FaceTime and Skype, the resolution now is incredible. This means that we see every wrinkle, every freckle and each shadow caused by volume loss.”

Dr. Hessler additionally notes that Zoom has pressured all of us to stare at ourselves in significantly less-than-flattering positions. “Women are quite accustomed to looking in the mirror, but I think men have spent less time reflecting on their own faces. Now, with video-conferencing, men are observing their faces in a whole new light and getting a perspective how others view them.”

The Eyes Have It

Like Dr. Durkin, Dr. Hessler lists blepharoplasty as having the most important increase when it comes to facial surgical procedure. “I am seeing a dramatic increase in blepharoplasty surgery and necklift surgery. Certain room lighting can emphasize eye bags and lines around the eyes, making one appear tired.”

“There has also been a significant increase in the number of men noticing their neck,” she provides. “There is no lighting or angle that can remove contours of neck laxity—it can only be removed by surgery.”

“I think men are really being forced to stare at themselves on these meetings and calls now, and they don’t like the signs of aging that are represented on their face and neck. Perhaps, they haven’t had time and now with ‘work-from-home’ it is much easier to recover from surgery.”

Encino, CA plastic surgeon George Sanders, MD additionally offers a nod to the work-from-home system as driving his uptick in male-focused surgical procedures, and {couples} it with a number of different components.

“Initially, at the start of the pandemic, there was a surge of men interested in neck liposuction—and they were motivated by the fat necks they saw when they viewed themselves on Zoom,” he says, including that neck liposuction for males beneath 50 may be very in style at his follow, as is a necklift for the 65-plus crowd. “The pandemic provided the perfect opportunity to undergo surgery—more free time available, more discretionary income because of less travel/dining/entertainment expenses. Plus, a mask allows for recovery in secrecy!”

Open Discussion

At Nashville, TN plastic surgeon Daniel A. Hatef, MD’s follow, “hair-restoration surgery has absolutely exploded over the past 18 months,” which he says naturally progresses into another aesthetic surgical procedures of alternative. 

“With so many men working from home, they can tolerate the downtime while they await their follicular units to start growing again. Manscaping, ‘Bro-tox’ and male body contouring have all taken off because there is less taboo surrounding these things. Because of that, so many men are now taking great care of their skin and bodies—they want a hairline to match their youthful appearance and vigor.”

Dr. Hessler additionally believes there was some “shaking of the stigma” when it comes to males having beauty remedies and cosmetic surgery. 

“Many of the less-invasive treatments are almost considered in the category of health and grooming. I am fortunate to live in the Bay Area where there is a strong emphasis on eating well, exercising and being healthy,” she says. “Many people stay extremely fit and active into their 70s and 80s and they want their face to reflect this internal energy. Silicon Valley is also a youth-centered culture and many individuals also want to stay looking young to allow them to work as long as they can.”

“More men seeking cosmetic procedures has been an ongoing trend over the past few years—and it’s no longer shrouded in secret,” agrees New York facial plastic surgeon Konstantin Vasyukevich, MD, who says his male “most-requested list” consists of Botox Cosmetic for frown strains, in addition to the surgical choice of a face- and necklift. “Men feel more and more comfortable with not just getting cosmetic procedures, but also openly talking about it to their friends.”

To that finish, Dr. Vasyukevich additionally calls out a “cultural shift” that he has witnessed during the last decade or two. “People no longer frown upon men who want to look good for their age—there are a lot of men who are willing to undergo cosmetic treatments to achieve that. In part, this is due to women increasingly encouraging their husbands and boyfriends to seek a plastic surgery consultation. The prevalence of social media also plays a significant role in this developing trend. Looking good on social media is just as important for men as it is for women, causing many men to pursue cosmetic enhancements of their look.”

Dr. Sanders says there’s additionally one other social consideration that he sees: the truth that individuals are merely working longer and retiring later than in earlier many years. “It’s no longer taboo for men to dive into appearance-changing operations. Men want to look refreshed and need to do so if they are to remain competitive in the job market and on the dating scene. As men work into their 70s, a refresher procedure is often helpful to secure the best jobs and the best social opportunities.”

By the Numbers

Crediting social media as most likely having the most important pull on elevated curiosity in elective procedures, usually, Los Angeles plastic surgeon Ben Lee, MD says taking a detailed take a look at the statistics tells an fascinating story.

“For obvious reasons, the total number of aesthetic surgery procedures was down in the United States in 2020. This is in contrast to media reports of a plastic surgery boom during the pandemic, as there were 14 percent fewer procedures reported to the American Society of Plastic Surgeons compared to the previous year. Considering the magnitude of the worldwide health crisis, it is perhaps surprising that so many people took advantage of the downtime to have aesthetic procedures done.”

“Similarly, it has been reported that male plastic surgery has been on the rise, but it has consistently remained at about 8-10 percent of all cosmetic procedures throughout most of the past decade,” he provides. “Reports of a boom in male plastic surgery had been based on a nearly tripling in the numbers of male cosmetic procedures since the late 1990s, when statistics were first recorded. Over the past several years, the proportion of males seeking plastic surgery has remained stable, in the high single digits.”

Nevertheless, Dr. Lee says it’s clear that a big proportion of males are keen on beauty procedures. “A survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery in 2018 indicated that an astounding 31 percent of men would seriously consider an elective aesthetic procedure. This trend is sure to increase—largely due to social media. It is now acceptable for men to post selfies, and it is increasingly acceptable for men to be concerned with their appearance. With this level of interest, it is inevitable that we will see and increase in male cosmetic surgery in the coming years.”

And, whereas Dr. Lee does level towards an elevated curiosity in everything-eyes at his follow, he predicts we’ll see an upswing in physique procedures because the 12 months rolls out.

“According to the American Psychological Association, 42 percent of Americans reported undesired weight gain over the past year, with the average being an astounding 29 pounds. This has no doubt increased the need for another weight-related problem for men, gynecomastia, or breast enlargement, which is also largely addressed via liposuction.”

Botox Boom

Not surprisingly, Dr. Beer says the nonsurgical choice of the neurotoxin is the most-requested therapy for his male clientele—the Aesthetic Society stats report that, in 2019, males accounted for practically 10 % of all injectable remedies—however says using fractional and totally ablative lasers are “really gaining popularity” as effectively. 

“We are also treating a lot of rosacea with pulsed-dye laser, and filler use has gone through the roof as we have started to see more men coming in for ‘injectable facelifts.’ Overall, it has been an amazing increase. I have also seen an upswing in men who want to do more skin care at home, which may reflect the added time they have from not having to commute,” he says, including that his skin-care model, ScientificRx, has had an elevated demand for the bamboo exfoliator, the vitamin C and the peptide serum by way of on-line gross sales. “For some products, we have trouble keeping them in stock.”

While Rochester, NY dermatologist Lesley Loss, MD says ladies nonetheless stay the overwhelming majority of her affected person inhabitants, she concurs that the variety of males she sees has had a gentle improve.

“The most requested treatments by men are miraDry to eliminate underarm sweat and odor, Botox to soften lines and wrinkles on the face, and CoolSculpting for non-invasive body contouring.”

Also tagging neurotoxins as a high process at her follow for males, Bloomfield Hills, MI dermatologist Linda C. Honet, MD categorizes males as “interesting creatures compared to women and make great cosmetic patients” and says she witnesses males being extra “results-driven.”

“If they see the improvement and like the results, they will be at your office doorstep on time, every time. They will rarely haggle the cost, and will plan ahead and make their next appointment in a timely fashion.”

Dr. Honet says when it comes to merchandise, males appear to purchase in bulk. “They will also buy multiples of the same skin-care product if they like it, so they never run out. I try to keep the skin-care routine simple for men for this reason. More often than not, shopping around is not what men like to do, so when they like what I recommend, they’ll stick to it.”

“All that being said, the last year definitely has brought men out of the woodwork for cosmetic treatments. The top three in my practice have been neuromodulators, platelet-rich plasma (PRP) for hair thinning, and laser hair reduction for body. Dermal filler for tear troughs and jawline have become very popular among men, too.”

The backside line, she says: Men don’t need something too labor-intensive to preserve. “They like long-lasting results, they don’t want anything too fussy, and they want to make their significant others happy as much as they want to look and feel great without too much sacrifice. Let’s face it—men want to look good, too. They just go about it a little differently than we women do.”

Coupling Up

Pointing to a considerably easy rationalization for a person to make the non-public determination to get cosmetic surgery, Dr. Hessler explains that she usually sees a person look after his spouse after a facelift and “he sees how amazing she looks and realizes the procedure wasn’t that bad. Then, they schedule their own procedure.”

Dr. Loss has witnessed an analogous segue: “We’ve seen a lot of spouses and partners come in with their female counterpart for cosmetic treatment. As aesthetic treatments have become less ‘taboo’ for women, we’ve seen them sharing with their significant other at home and encouraging them to explore treatment options as well.”

Comparably, Dr. Honet insists that, though it’s very tough for males to initially pull the set off to have a beauty process performed, “if they have an emphatic spouse or significant other pushing them from behind the scenes, once they do, they are the most loyal and committed patients I have!”

On the flipside, Dr. Lee says, in his observations, the courting sport performs a big position with the “why” behind the choice for a male affected person to select to have an aesthetic therapy.

“To be honest, in prior generations, men simply did not care as much about their appearance, as there is not as much in the way of social rewards for being extremely attractive relative to women. The internet has changed things. Online dating studies have reinforced the belief that 20 percent of the men get 80 percent of the attention, so it pays to invest in your appearance. Platforms such as Instagram and TikTok have made it acceptable to ‘put yourself out there,’ so while it’s still taboo for some men to openly talk about their surgery, there is less of a stigma for a man to have procedures done, as long as they keep it to themselves.”

“Men have much more time on their hands and have money to spend on themselves because they are not traveling, not wearing expensive clothing, not paying for dry cleaning and the job market is competitive,” Dr. Beer says. 

“Plus, there are also a new group of men that have realized that, after spending a year with a spouse at home, they may be on the market soon.”

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