According to latest information from the NPD Group, the status magnificence business noticed a gross sales decline of just about 20 % final yr, however fragrance gross sales grew double digits in 2020. While there are many signature scents and playful spritzes to experiment with, there’s one perfume in explicit that outperformed the relaxation.
Boasting greater than 10,000 nearly excellent evaluations on retailers similar to Ulta Beauty, Sephora and Amazon, it’s no shock philosophy superb grace eau de toilette ($52) ranks as the number-one promoting perfume in America. Even crazier, the model reviews one bottle of the perfume offered each 39 seconds final yr alone.
Celebrating its twenty fifth anniversary this yr, the clear, recent scent is stuffed with floral notes and a clean end that feels traditional, not stuffy, making it a signature scent for numerous girls throughout the globe.
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