Unilever Acquires Internet-Favorite Skin-Care Brand Paula’s Choice

Unilever Acquires Internet-Favorite Skin-Care Brand Paula's Choice

Well, it seems that Paula actually has chosen. 

Skin-care model Paula’s Choice has signed an acquisition take care of Unilever, the mum or dad firm behind most of the nation’s most notable magnificence and grooming family names together with Dove, Vaseline, St. Ives, Pond’s, Suave, Tresemmé, plus a slew of different manufacturers. Unilever didn’t disclose any particulars of the deal in its announcement of the acquisition.

Said deal has but to shut however is predicted to by the third quarter (which begins in July and ends in September), in response to reporting from WWD. When it does, clients can count on the attain of Paula’s Choice to broaden considerably. “Developing Unilever’s portfolio in the high-growth premium skin-care segment is one of our strategic priorities and I’m excited that Paula’s Choice is joining us on this journey,” Unilever magnificence and private care president Sunny Jain says in regards to the deal in a press launch from Unilever.

According to that launch, Paula’s Choice will fall underneath the umbrella of Unilever Prestige, a subset of manufacturers that additionally homes Kate Somerville, Dermalogica, Murad, and Tatcha, amongst others. The direct-to-consumer model, identified for its ingredient transparency and on-line ingredient glossary, was based in 1995 by Paula Begoun. In the press launch, Begoun expresses her pleasure in regards to the deal. “I am so excited that Unilever and Paula’s Choice are joining forces,” she says. “With Unilever, we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible.”

 Allure has reached out to each Paula’s Choice and Unilever for remark. 

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