Beauty

Unilever Is Officially Acquiring This Trending Skin-Care Brand

Unilever Is Officially Acquiring This Trending Skin-Care Brand

Per latest information from WWD, Unilever—the guardian firm to mega magnificence manufacturers corresponding to Dove and TRESemmé—not too long ago signed an settlement to amass skin-care model Paula’s Choice from personal fairness agency TA Associates for an undisclosed quantity. The deal is predicted to shut within the third quarter of 2021.

Paula’s Choice’s umbrella of skin-care merchandise consists of hard-hitting formulation starting from cleansers to moisturizers, all of that are developed utilizing tons of of unbiased research and in depth client testing to make sure efficacy on a variety of pores and skin sorts. A couple of of our favorites from the model: 2% BHA Liquid Exfoliant ($24), a toner-like liquid that exfoliates, unclogs the pores and smooths traces and wrinkles; the deeply hydrating and brightening Super Hydrate Overnight Mask ($27); and Pore Normalizing Cleanser ($11).

“I am so excited that Unilever and Paula’s Choice are joining forces, and I want to thank Vasiliki and the Unilever team for believing in us, our mission and our values,” says founding father of Paula’s Choice, Paula Begoun, in a press launch. “With Unilever we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible.”

According to WWD, Unilever has made strides within the first months of 2021, with underlying gross sales rising 5.7 %. With the acquisition of Paula’s Choice, we predict it’s solely up from right here for the model.

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