Celebrity-founded magnificence traces are nothing new, however actress Vanessa Hudgens and singer Madison Beer are right here to disrupt the skin-care business with the launch of their clever line, KNOW Beauty. In partnership with Boston dermatologist Karen Kagha, MD—additionally the model’s third co-founder and Chief Medical Officer—the trio has their sights set on a very particular objective: tailoring your skincare to your genetics for actual outcomes.
“We’re here to take all of the guesswork out of skin care and to give you all of the tools for you to have your healthiest, best skin,” says Hudgens of the road. Powered by a first-to-market Skin Diagnostic Quiz and Skin DNA Kit, KNOW Beauty hopes to get away from the cookie-cutter strategy typically taken with skincare and flip it into a bespoke one—a idea each Hudgens and Beer want that they had entry to earlier of their skin-care journeys.
“I was using 17 different skin-care products, but I didn’t know what they were doing, which one was the problem, if it was my diet or where I lived,” says Beer of her battle with zits as a teenager. “I was feeling so hopeless at the end of the day, so I wanted to make something that took away the trial and error and gave you the answers you’re desperately looking for.”
For Hudgens, her skin-care hiccups began even youthful. “I grew up in front of the camera at a very early age so I was wearing a lot of makeup really young,” she says. “Skin care wasn’t really the priority.” Fast ahead to her twenty-first birthday, Hudgens says her shifted weight-reduction plan—suppose: all-things wine and cheese—offered its personal set of skin-care troubles.
“We all know that dairy is the devil, so I cut it out and that helped a little, but not much. It was all trial and error; there was no way to tell what was good for my skin. Now that I hit 30, I’m very aware of the fact that my skin is not the same as it was 10 years ago. And as much as we want to believe it’s not real, aging is very real.”
And so the thought for the two-pronged diagnostic was born. “Our goal with the [Skin Diagnostic] Quiz is to present people with a snapshot of their skin today by looking at lifestyle factors like diet, exercise, climate and sleep—all factors that affect the skin,” explains Dr. Kagha. The Skin DNA Kit, the physician explains, can also be about “future-proofing” pores and skin.
“We’re all at different stages in our skin-care journey, so it gives us a snapshot of where we’re at today, but also a glimpse into the future to see what we’re more genetically exposed to,” she says. “We show you what you can do for your skin today, and what you can be doing for your skin in the future.”
The KNOW Skin DNA Kit is obtainable for $95—it entails a easy cheek swab—and the Quiz will be accomplished on-line in lower than a minute. Upon overview, your particular person outcomes might be paired with merchandise from the model’s assortment for buy, presently together with cleansers, moisturizers, serums, eye remedies and skin-care masks, all starting from $20–$30.
According to the model, every product makes use of scientifically confirmed elements resembling retinoids, AHAs and BHAs and peptides “to assist with immediate skin concerns while working to prevent age-related changes that can occur across seven core genetic categories analyzed by the DNA Test.”
“Personalization is really important because we’re all different—it’s hard to take a cookie cutter approach to skin because it just doesn’t work,” says Dr. Kagha. “Everyone has different goals, everyone has different skin and everyone’s at different stages in their skin-care routine.” KNOW Beauty is obtainable now on KNOWbeauty.com.
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