Full, plumped-up lips have undoubtably been the pervasive aesthetic within the final many years, with celebrities and influencers making a case for reshaping, volumizing and enhancing one’s pout. As a consequence, lip-enhancement therapies skyrocketed with “lip filler” turning into the noninvasive remedy du jour for a lot of—women and men alike.
However, the final yr introduced us masks mandates in most public areas, so one would suppose that lip therapies would have seen a dip in reputation. After all, why contact your lips if nobody goes to see them anyway?
Surprisingly, most of the lip consultants we spoke to stated they noticed a soar in lip procedures, much more than earlier than the pandemic. “Although it might feel a little counterintuitive—you would think that with more masks, people would care less about their lips—I found that people cared more, specially because they really wanted lips to look amazing once they had those brief instances where they could take their masks off,” says Delray Beach, FL facial plastic surgeon Miguel Mascaró, MD , who makes a speciality of Lip Lift procedures.
The Lipstick Effect
New York dermatologist Marina Peredo, MD believes the rise was due partially to the “lipstick effect.” “It’s the theory that when facing an economic crisis, or in this case a pandemic, consumers will be more willing to buy less costly luxury goods,” she explains. “Instead of buying expensive fur coats, for example, people will buy expensive lipstick. The underlying assumption is that consumers will buy luxury goods even if there is a crisis. I personally think that when there is a crisis and women are feeling sad and down in order to cheer themselves up, they want to look beautiful and sexy— hence expensive lipstick, which nowadays is a lip filler to get plumper, luscious, sexy lips.”
According to the American Academy of Facial Plastic and Reconstructive Surgery, within the final yr the demand for nonsurgical therapies decreased, with filler down by 8 %. However, the docs we spoke to stated from what they noticed, the need for a extra plumped-up lip look didn’t waiver. “We have definitely seen an incredible uptick in all injectable procedures and especially lip enhancements,” provides New York oculoplastic surgeon Irene Gladstein, MD. “The masks didn’t slow down lip procedures—they actually allowed patients to go unnoticed during recovery and an easy way cover up for the ‘swollen’ phase.”
More Options to Choose From
In addition to filler, docs have expanded their instrument kits for the kind of lip-augmentation procedures they’re in a position to supply. Over the course of the final yr, Lip Flip therapies completed with neurotoxin as an alternative of dermal filler have develop into extra widespread. “While volumizing and reshaping the lips with filler is still a leader, we have seen an increase in requests for adding neurotoxin to much-loved lip enhancement,” says Dr. Gladstein.
“Filler is still the most common lip enhancing treatment at my practice,” says New York facial plastic surgeon Konstantin Vasyukevich, MD. “However, the numbers for filler augmentation had been relatively flat. Lip lifts are overall less common than filler treatments, but they are rapidly gaining ground. Both, younger patients in their 20s and 30s, to older demographics over 50 are inquiring about this procedure in in much increasing numbers comparing to last year.”
“Lip Flips using neurotoxin are definitely trending more in my practice,” provides Dr. Peredo. “I use some neurotoxin when appropriate as well, but lip filler by far remains the most popular lip procedure I perform. I also see an ongoing trend of younger and younger patients having their lips done.”
With extra youthful sufferers choosing lip enhancement, we are going to see how the numbers web out for subsequent yr, however statistics apart, our docs imagine lips will stay within the forefront. “I may be biased because I do so many of them,” says Dr. Mascaro, “but around 70-percent of my practice revolves around some form of lip enhancement and I don’t see that slowing down any time soon, whether we are wearing masks or not.”
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